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What to Include on a Career Page and Why is it Vital to Have One for Your Employer Brand? 

We’re hearing more and more about employer branding and the importance of focusing on branding your company. This type of branding does not focus on your product or the service you offer, but rather on attracting the right talent to the right opportunity. Employer branding complements your product or service by showing what it’s like to work at your company. Your company is competing against all other companies for top talent and it’s up to you to showcase why talent should join your team. 

The majority of today’s websites focus solely on selling to potential clients. However, it is important to attract talent that will match your culture and core values to be successful in selling your product and/or service. The more you invest in marketing your company’s culture to potential candidates, the more you will gain from hiring the right people for the right role.

FOR MORE INFORMATION ON WHY THIS IS IMPORTANT, CHECK OUT THIS ARTICLE ABOUT HR GOING ROGUE.

One way of ensuring that you are not crowding your corporate website with information about career opportunities is by creating a standalone microsite that will speak directly to talent. Candidates want to know about your corporate culture and what their daily lives would look like if they joined your team. At TalentCMO, we create Career Showcase websites and link them to the corporate site. These websites reflect corporate branding (such as colors, logo, etc.) to create a connection between the site focused on clients and the one focused on candidates.

CHECK OUT THIS CAREER SHOWCASE WE BUILT FOR ONE OF OUR CLIENTS. 

  Career Showcase website for   Keller Stonebraker Insurance

Career Showcase website for Keller Stonebraker Insurance

When building a career page, make sure to include information about your team, leadership, work atmosphere, fun activities your company does, community involvement, and other things prospective candidates might want to know. Tell the story of your company through pictures, videos, and content that is authentic. Don’t paint the picture that is not true to who you are. You will just end up hurting your company and wasting candidates’ time and effort. 

DON'T KNOW WHERE TO START? CHECK OUT TALENTCMO'S CULTURE PAGE.

  Sample from TalentCMO website: be authentic and speak true to who you are

Sample from TalentCMO website: be authentic and speak true to who you are

The “sizzle” and the “why” behind the work is important, especially for the incoming millennial workforce. Employees today want to feel like they are contributing to the overall mission of the company. They want to feel that they are making an impact. Keep in mind that it’s up to you to understand what type of a candidate would be the right match for your company, your vision and mission, and you get to tell the narrative to attract such talent. 

Final word of advice on your employer brand and showcasing it the right way: Keep it real. If you are unsure of what your brand is, you can find out by doing a company project involving the whole team. If you are unsure how to start the process of figuring out your employer brand, you can send out a survey with questions targeting the main qualities one should have to thrive in your company, or why would someone want to join your company. You will start noticing trends and values your employees notice, respect, and showcase in their everyday work. 

Your brand value does not only apply to your products and/or services. It’s important to know your employer brand value and how to showcase it appropriately to build a team that will work hard to achieve company’s goals. Happy branding!

START WITH A FREE EMPLOYER BRAND REVIEW TO LEARN ABOUT YOUR COMPANY AND how your EMPLOYER BRAND is perceived.


Written by: Ana Filipovic Windsor, Digital Marketing Specialist, TalentCMO

Links and other interesting stuff:

Are you interested in growing your career in risk management? Would you like to join a company known for integrity, supporting their employees, and giving back to the community? If so, click here to apply for current job opporunities with Keller Stonebraker Insurance. 

Looking for interns? Join our Teaming for Talent program and connect with students in D.C., Maryland, and Virginia. 

Need help with your social media recruitment? Contact us - we would love to help you out!

Ana Filipovic Windsor